Lovely Package
13/05/09 19:40 Filed in: K00L Sites
You know how you always here the phrase, "Location, Location, Location" in terms of physical store location and how to increase traffic to that specific business-well here is one I just made up, "Packaging, Packaging, Packaging." I know it doesn't flow the same way but it is super important, especially to artists that work from home but want that professional touch. Imagine this: You just created this wonderful item and someone buys it as soon as you placed it on etsy or any other site you use-so you get it ready and go to ship it. Here is the problem!!! If your packaging is not as unique as the item inside, your customer starts off with the wrong impression even before opening to see what's inside. It's hard for us artists to agree with this because we believe in the item (the art) but in todays market (especially etsy) you need to be unique and one important aspect of this uniqueness is the packaging.
"Packaging is a very important marketing strategy to glamorize your product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion and price)."
-Taken from marketingdeviant.com- Read the article here
Lovely package is this amazing site that displays beautiful packaging from all over the world and for every type of product you can think of. Think of it as a blog for packaging as FFFFound or Dropular are for images-wait......I don't know if that last sentence made any sense. Anyway, the important thing for us to remember is that selling incorporates many things and one of the most important is packaging. Check out Lovely package and let me know what you all think....
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